8 Reasons Why Video Marketing Can Benefit Your Business is our today’s topic. If you have a product or service that you want to sell, the extreme competition makes it difficult for you to make your brand unique. With video marketing, you can achieve such objectives by going about them in a particular way. If you’ve seen a funny video or one with an emotional message, then you will understand what we are talking about.
8 Reasons Why Video Marketing Can Benefit Your Business
Make Captivating Marketing Videos to Grow Your Brand
Today, people are very busy and have a low attention span. It restricts the time they watch a video to a few seconds. They would prefer to watch a two-minute video rather than a 15-minute one.
We can safely say that video is the means of communication of the future. That said, the future is already here. Internet users are consuming videos faster than they can be produced. With such a lot going for the video, here are eight reasons to include video as part of your brand marketing strategy.
Higher Search Ranking
You can use video to make your website rank better on Google’s Search Engine Results Page (SERP). The longer a visitor spends on a web page, the better the impact will be on your page ranking. This time visitors spend on a particular website is called “dwell time.” It is a key factor that Google considers while ranking a website.
One of the best ways to engage a visitor to spend more time on your website is to embed videos. It has been proven that the average net surfer spends more time if a website has video. This translates into another interesting statistic: you have a 53 times more chance of appearing on Google’s first page if you add videos to your website.
A good yardstick for measuring your business’s success is the Return on Investment (RoI). Video marketing helps to improve your RoI. In fact, 83% of businesses feel that video marketing helps their RoI. Video production may not be so easy, and it can also cost a bit of money. Moreover, the video editing field is always in a state of flux, with new technologies being developed all the time.
But if you are ready to take the plunge and spend a bit of money, you will find it is eventually worth the effort. The good news is that you don’t have to make a perfectly professional video or use expensive video equipment. You can shoot a good video with a smartphone and get excellent results.
People Prefer Videos to Text or Images
Videos catch more attention from internet users than text or even images. The reason is that videos stimulate not only the visual but the audio senses as well. This combination of sound and movement captures the attention of a viewer.
Humans absorb information much better visually. Compared to text, video information is assimilated 60,000 times faster! Moreover, the brain retains information much better with a video message than with text.
The average viewer will only remember a fraction of the content they remember from a video. This illustrates what a powerful tool you have if you make a video online as part of your video marketing strategy.
The basis of sales and conversions is trust. But trust doesn’t happen automatically. It is based on several factors that contribute to creating long-term relationships. Nothing puts people off more than hard selling and bombarding them with unsolicited information.
However, if you use video content in your marketing campaigns, you can entice potential customers in a subtler manner. Videos can educate potential users about your brand and target a relevant audience that will benefit most from your products or services.
There is huge potential in making videos to build trust between you and your existing and potential users. The average person today is very suspicious of new products and services, particularly on the internet. But you can use video to convince people about the authenticity of your products or services and win their trust and loyalty to your brand.
Facilitates Social Shares
The majority of viewers share videos. You can make the best of this fact by creating viral videos so thousands of people will see information about your brand.
The more imaginative you get, the more viral your videos can be. Pack as much relevant information into your videos because they will not only be viewed by the first person who clicks them but will be shared across the internet.
Today you can get some great video editing tools to make a video online that can look professional even with some basic video production equipment and a decent smartphone. So, pull out all the stops and look forward to having your videos shared between multiple users.
What better way to optimize your video marketing content about your brand?
Google Prefers Videos
As we mentioned above, videos increase the dwell time of visitors to your website. The longer time spent by visitors on your website is looked upon favorably by search engines. It is indicative that you have added good content there.
Therefore, if you have videos on your website, you have a better chance of being noticed by search engines. And while you’re at it, it’s beneficial to optimize your videos which will attract not only the search engines but also users.
You can adopt techniques like writing captivating titles and video descriptions. You can also provide links to the other pages of your websites. And remember to backlink your videos to other sites with similar content.
If you are creating videos on YouTube, don’t forget that it is owned by Google, which prefers to place videos with the most relevant keywords on the SERP.
Complements Email Campaigns
Email from unknown senders is, at best, considered spam. So, getting someone to open your marketing emails is a huge challenge. Even if you add the word “video” in the subject line of an email, you can pique the curiosity of the recipient.
It has been proven that a video in an email increases the click-through rate exponentially. This is because it is so easy to click on a video and watch it, and it’s like opening a wrapped package – who knows what’s inside?
You can further enhance your email marketing strategy by adding an attractive call to action (CTA) in your video. Add an interesting thumbnail or use engaging background music to enhance the appeal of your video further and induce your email recipient to act upon the content of your email video.
Better Scope for Explaining Your Product or Service
If you are launching a new product or service, you can create an explainer video on how they can get the best from it. Most users agree that watching an explainer video is the best way to learn about a product and how to use it.
If you have a difficult concept to explain, you can make a video online and make it animated. It will bring to life the features of your product or service and even cause the seemingly impossible to happen to give concepts better clarity.
Particularly videos regarding financial services and financial products can be most effective in your video marketing campaigns. You can use interesting graphs and charts to explain better the benefits that your financial products and services can bring.
Video marketing is the new-age system of branding. It is not to say that traditional marketing techniques don’t work anymore. But there is so much more you can get by using the internet to leverage your brand.
Out of all the channels of communication available on the internet, video is by far the most powerful. A well-made video can give a brand worldwide recognition.
So, you need to make video a vital component of your marketing strategy to give your business the boost it needs.